From June 8th to 11th 2014 Goldratt Marketing Group organized the international conference TOCICO, which was attended by about 500 people from over 50 countries – owners and top managers of world famous companies.
The Men's Fashion Cluster was invited to be official producer of made-to-measure men's suits for some of these gentlemen. The funds from the sales were donated to charity. The challenge was that the measures were taken on June 7th, 2014 in Washington, D.C., USA and the ready suits had to be produced in the Richmart factory in Ruse, Bulgaria and delivered on the last day of the conference. Because of the long distance and transportation times, there were about one day left for the production.
The Men's Fashion Cluster were invited all designers, current and future partners to visit the seminar and to receive free training for taking measurements for producing made-to-measure suits.