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Home » TRADE FAIRS » Premiere Vision Paris » Premiere Vision is launching a new space in September, one entirely dedicated to shoes

 

Premiere Vision is launching a new space in September, one entirely dedicated to shoes

From 15 to 17 September, the next edition of Première Vision Paris (formerly Première Vision Pluriel) will give concrete expression to the strategic changes implemented by Première Vision, now the sole organiser of this fully integrated ensemble of six shows, all mutually complementary in terms of their offer and services.

The various developments, undertakings and reorganisations stemming directly from the new brand policy launched last February are designed both to showcase the synergies between the various shows and also the specificities of each shows’ individual know-how, all while meeting the expectations of ever more demanding international markets, and the needs of an ever more transversal global fashion industry.

In keeping with this dynamic, and after an analysis of the offer proposed at each of the 6 shows, Première Vision is launching a new space in September, one entirely dedicated to shoes, at Première Vision Accessories. A sector whose buyers have broadly applauded this new development.

Located in the north of Hall 4, the new area, which is projected to last and evolve, links the specific offer of technical components for footwear at Première Vision Accessories (heels, welts, soles..) and that of Première Vision Leather (leather, textiles for accessories...)
24 international exhibitors specialising in technical components for footwear will be presented at the space. These businesses thus constitute a new family of products within Première Vision Accessories.

The aim? To allow brands to find, all in one place, a complete range of products and suppliers to create their shoe collections.

The 24 manufacturers of technical components for shoes:
Some of the 24 exhibitors presenting in this new space are exhibiting for the first time at the Première Vision Paris shows. Others, formerly exhibiting at Première Vision Leather, have now joined Première Vision Accessories.

A new forum: Shoe Focus
At the heart of the space dedicated to technical components for footwear, a forum featuring cutting-edge fashion information tied to the overall theme of the season has been jointly developed by the fashion teams of the two shows: the Shoe Focus forum.

In synergy with Première Vision Leather, this space features cross-cutting fashion information, mixing components and materials, and reveals shoe trends for autumn winter 2016-17 through:
- The new offer of technical components: soles, heels, reinforcements, welts…
- Decorative accessories already present at Première Vision Accessories: laces, ornaments, vamps, eyelets…
- Materials coming directly from exhibitors at Première Vision Leather: leather, textiles for accessories...

Special tools to serve this new area:
To highlight the offer of this new space, joint promotional and communication tools - newly adapted and strengthened - are being implemented before and during the show.
On site, the tunnel north of Hall 4 between Première Vision Accessories and Première
Vision Leather will be open, making it possible to move more easily from one business activity to the other. Leather buyers can therefore directly and quickly access this new area.
In addition, a specific stand and signage have been created to highlight the particularities of the business activities and know-hows in this sector.

Information: premierevision.com


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